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IKEA Answer:
3. IKEA Where does the word "IKEA" come from? (choose the one best answer)
world's leading home furnishings retailer, known for affordable design and function
A. Infamous misspelling of the word “idea” in founder’s business plan to investors.
B. A random letter-string, it was a short internet domain name that they could get.
C. Derives from the Scandinavian “ike hea” which means “some assembly required.”
D. Acronym trademarked in 1943 stands for Ingvar Kamprad Elmtaryd Agunnaryd.
With more than 220 stores in over 30 countries around the world featuring over 12,000 products, its hard to imagine the original IKEA sold matches and pens from a bike!
But the world changed with the introduction of Danish Modern modular furniture, and flat packaging which sent that furniture home in a box.
It all goes back to that cold day in 1926 when an enterprising young man named Ingvar Kamprad was born on the family farm known as Elmtaryd, in the south Swedish town of Agunnaryd -- so D is correct.
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