www.wherewords.com
where words come from
(If you've ever said anything nice to me at all, it's probably here; scroll down for more...)
] "I have hired Steve on many successful brand naming projects over the last several years. He is highly skilled in the power and use of language to communicate ideas, images and feelings." Managing Director, Experiential Branding Company ] "I love what you do, and how you do it. I'm thrilled to have found you." EVP, Marketing Services Agency ] "I thoroughly enjoyed working with Steve and found our discussions extremely valuable. The new name has raised our visibility significantly, and has helped to generate new business immediately." Founder, Executive Services Agency ] "Thanks, Steve! What a list!" Account Director, Multimedia Company ] "Quirky, smart, talented, very nice/easy to work with." Principal, Design Firm ] "Steve is one of the smartest people I have ever met. I am fortunate to choose anyone I wish for naming and nomenclature -- and I choose Steve. Excellence personified." Owner, Integrated Branding Company ] "Liking a lot of what I see at first read. Great job." VP Marketing, Consumer Products Company ] "Thanks again for your list of great names, we located the winning candidate." Brand Manager, Software Publisher ] "Great fun, Steve. And great list!" Marketing Director, Financial Institution ] "Thank you for yet another outstanding list." Partner, Design Agency ] "I really appreciate your brain. Let's do more great stuff together." Creative Director, Integrated Ad Agency ] "This is a fantastic list, thanks for the great help." Founder, Technology Start-Up ] "Thanks, Steve. Love what you did." Owner, Professional Services Firm ] "Our new name rocks! Thanks, we really enjoy working with you." CEO, Commercial Developer ] "Thanks Steve. Great working with you again. It was fun, thanks for your good effort and spirit." President, Branding Agency ] "Got it. Have only read the first 30. See one I like already." Marketing Manager, Industrial Manufacturer ] "Fantastico! Super insightful, very helpful. Thanks for your creativity, and last-minute support." Sr. Account Director, Advertising Agency ] "You really are a genius with this stuff." Division President, Technology Manufacturer ] "I received the list. Thank-you for your wonderful names." Project Supervisor, In-House Agency ] "The group has spotted some names they really like." PR Manager, Global Manufacturer
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"It's down to three, and we can build a great brand around any of these. Nice work."
Account Supervisor, Design Boutique
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"Well played, sir. Attached is our shortlist for prescreening... there are so many good and viable options; great work."
Managing Director, Public Relations Firm
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"Thanks. I thought you did a really nice job on that last project. Good names, on strategy, and nice rapport. I appreciate it."
Owner, Branding Agency
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"This list produced several really strong contenders, so thanks and nice job."
Creative Director, Ad Agency
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"I am thrilled to tell you that your name has been a smashing success. So much so that products originating in Europe are also going to utilize this name as well."
Vice President, Fortune 500 Company
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"We finally arrived at a name... thanks for holding our hands along the way on this one... it really turned out good."
Principal, Integrated Marketing Agency
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"We chose one of your names, and are in the process of registering the trademark. We all love it, me most of all; everyone 'gets' it, even my mom."
EVP, Alternative Energy Company
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"Your experience and expertise from an independant branding/messaging perspective is quite refreshing, and your names met the kid-cool-smell-test for us."
Entrepreneur, Sports Start-Up
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"We love the name and tagline. The program is a huge success and everyone at the client is really happy with it."
Account Director, Ad Agency
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"Thanks for helping out with our naming process. I will happily refer anyone I come across that's looking for a name."
Entrepreneur, Technology Start-Up
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"Thank-you for the great work, and especially your help today with the sub-brand workshop."
Director of Marketing, Software Publisher
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"Steve, thanks for another great job."
Brand Manager, Fortune 500 Company
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"I would hate to play Scrabble with this guy..."
Vice President, Telecommunications Company
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"There are some truly wonderful names here, Steve."
Account Supervisor, Advertising Agency
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"Thanks for producing such a strong list in such a timely fashion."
President, Alternative Energy Company
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"We have a hands-down favorite! I can't impress upon you the magnitude of that unanimous decision. This group has never agreed on anything before."
Executive Creative Director, Advertising Agency
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"My personal thanks to you for delivering this fine list actually ahead of schedule."
Vice President Marketing, Technology Manufacturer
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"Wow, un-freaking-believably brilliant."
President, Public Relations Agency
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"Great stuff, Steve. Thanks so much."
Regional Vice President, Financial Services
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"Appreciate the nice work in a tight timeframe."
Chief Marketing Officer, Fortune 100 Company
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"We were so impressed with your list, and especially your 3-day turnaround."
President/CEO, Real Estate Developer
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"Well played, Steverino."
Owner, Creative Boutique
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"I think what you do is incredible."
President/CEO, Professional Services
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"Thank you for your amazing list of names -- it is fascinating to look at your train of thought."
Campaign Manager, Internal Communications
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"Appreciate all the help. Great fun working with you. The team will definitely use you in the future."
Vice President, Retail Manufacturer
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"Thank you very much for all your help. The second list was outstanding. We finally herded the cats. We have a winner!"
Principal Investor, Venture Capital
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"Aren't you clever."
Owner, Small Business Software
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"Thanks for the hot lap, this is great work."
Naming Consultant, Branding Agency
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"Thanks for your hard work with a difficult assignment, very nicely done."
Partner, Integrated Branding Firm
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"Steve can help you find the right name for your company."
Owner, Emerging Technology Entrepreneur
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"Best performance by a newcomer in our workshop."
Principal, Branding Agency
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"Thanks for some very nice work."
Managing Director, Branding Agency
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"We really liked your ... concept and are focusing the campaign around that."
CEO, Consumer Electronics Manufacturer
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"You really came through for us."
Product Manager, Software Company
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"Nice Steve, some very good thoughts here... great showing."
Creative Director, Advertising Agency
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"Thanks so much Steve, your usual gold."
Principal, Verbal Branding Agency
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"Thanks for your fine lists."
Creative Director, Package Design
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"You have opened our eyes once again!Thanks for your time earlier in helping us better understand the names, and more importantly your definition of the words... very powerful -- wow, you have an amazing brain!"
President, Emerging Technology Company
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"Terrific list."
Account Director, Branding Agency
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"We all greatly enjoyed the quips and barbs in your list. We also like the variety of names and seeing how your thought process went."
Account Manager, PR Agency
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"I would gladly recommend you."
CEO, Consumer Electronics Manufacturer
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"You're going to do all our naming from now on."
Brand Director, Consumer Retailer
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"Excellent as usual."
Communications Director, Design Agency
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"Thanks for all the awesome work. It's great to be working with you regularly again."
President, Naming Company
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"You embody creativity. Keep up the great ideas, we appreciate your enthusiasm."
Co-Owner, Professional Services Firm
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"Everyone was so impressed that you were able to come up with so many great name choices."
Team Leader, Cause Marketer
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"Great work as usual, Steve. Thanks."
Vice President, Ad Agency
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"Excellent help Steve, and very fast!"
President, Communications Company
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"Would it be inappropriate to say I love you?"
President, Public Relations Agency
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"Good work on the names. Expect more work from us in the future."
Account Director, Communications Agency
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"Steve's newsletter is the first electronic mass mailing I have ever responded to. He is brilliant as he is fascinating."
Senior Partner, Professional Services
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"Steve's a wizard and organically a word lover. He has quickly and creatively named many new products our agency has launched in the natural products industry. I highly recommend this rare and crafty professional for memorable names."
Account Supervisor, Advertising Agency
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"We really do love the name you gave us."
President, Manufacturing Company
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"Many thanks for the excellent work."
Naming Manager, Branding Agency
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"Hey. Damn. You're great!"
Brand Supervisor, Package Goods
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"This is a great list. Best part is you're expanding my horizon of possible names."
Business Owner, Professional Services
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"Damn good names, Steve. Damn good indeed."
Owner, Entrepreneur
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"Amazing output. Thanks for your hard work."
Vice President, Integrated Communications
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"You're references said wonderful things. I'm ready to move ahead."
President, Industry Analysts Association
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"Are you kidding me? I would be happy to give you a sterling reference of credibility to anyone."
Creative Director, In-House Agency
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"Thanks for your list, we landed on a name, the client loves it, appreciate your help."
Account Manager, Consumer Advertising
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"Have you thought about teaching? You have some great insights."
Partner, Venture Capital
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"Great list you sent us today."
Account Executive, Branding Agency
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"Some of these are great, man."
Brand Manager, Apparel Retailer
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"It must hurt to be that smart."
President, Technology Manufacturer
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"Thanks for your thorough and fabulous list."
Creative Director, Ad/PR Agency
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"I am fascinated by your skills."
Account Director, PR Agency
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"Great list of ideas."
Communications Manager, Professional Services
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"This list was rather inventive."
President, Software Company
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"OMG, this list rocks."
Owner, Interactive Agency
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"This is an awesome list!"
Account Manager, Advertising Agency
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"Thanks for sending your list on such a tight deadline. Lots of good ideas here."
Campaign Director, Creative Boutique
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"I wanted to thank you again for your amazing input and wonderful working style."
Founder, Communications Agency
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"Just wanted to reiterate what a nice job you did on the naming."
Director, Design Agency
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"First let me say, GREAT JOB!!!"
Partner, Communications Company
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"List received in fine fashion; good job, lovely variety, very enjoyable."
Principal, Branding Agency
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"You are one heck of a creative and funny guy."
President, Advertising Agency
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"Thanks for the great work on our naming."
Owner, Technology Start-Up
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"Thank you for your list. There are so many good names to choose from."
Vice President, PR Agency
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"What an interesting and entertaining show you put on."
Creative Director, Advertising Agency
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"Wow, nice put out."
Managing Director, Branding Agency
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"This is a really, really good list."
Account Manager, PR Agency
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"This is without a doubt the best list I've ever seen."
Account Supervisor, Advertising Agency
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"I never reply to these types of emails. However, I am breaking my own rule. I would be interested in learning more about your naming process."
Principal, Healthcare PR
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"I just wanted to say this is probably the best damn pitch letter I've ever seen. Makes me want to take the workshop just for fun."
Marketing Director, Technology Company
]