home of the 9-letter novel & the 6-syllable saga

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Press Coverage

What's the best way to choose a name for your company?

Here's an article from Forbes that explains how: 

forbes.com/sites/sage/2014/03/10/how-to-choose-a-name-for-your-company/

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What's the best way to simplify your slate of product names?

Here's an article from the LA Times that explains how:

http://articles.latimes.com/2011/jun/13/business/la-fi-smallbiz-qz-20110613

What's the best way to define your brand personality?

http://www.bloomberg.com/news/articles/2008-06-09/a-practical-guide-to-brandingbusinessweek-business-news-stock-market-and-financial-advice

What's the best way to name your brand?

http://www.sfgate.com/default/article/PEOPLE-Verbal-chemist-labels-companies-makes-2349170.php 

​What's an amazing thing that many iconic brands have in common?  Here's an article from ADWEEK Magazine that reveals a un-common connection:

 http://www.adweek.com/news/advertising/all-turned-around-67037