Steve Cecil, Brand Namer


home of the 9-letter novel & the 6-syllable saga

"I’m glad you’re here because that probably means you have

a naming problem... and that’s the only thing I’m good at!"

Steve Cecil is a verbal branding professional & short-form copywriter specializing in nine-letter novels (product names, corporate identities & other registered trademarks) as well as six-syllable sagas (taglines, slogans & other service-marks).

"Each year I create #10,000 unduplicated names for 30 or 40 different projects, proving that in this business it helps to be wrong a lot in order to be right at all.  From gum to rum, from shoes to shampoos, from soft drinks to software, I'm creating the finest appellations this side of, well, the Appalachians!"