Steve the Account 

Manager directs

the shortlisting

evaluation of name candidates for fit-to-concept & criteria

Steve the Finance Director is

responsible for tax compliance;

 secures purchase orders, sends

invoices & deposits checks

6

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5

Steve the Director of Business Development takes you to lunch, frames your scope-of-work; writes

your Letter-Of-Agreement

home of the 9-letter novel & the 6-syllable saga

3

Steve the Namer

ideates profusely

against approved themes & motifs;

pushing past the

 predictable in his

pursuit of brilliant

non-obvious ideas

Steve the CEO 

facilitates your

Input Session,

listening hard to 

prioritise criteria;

sets expectations

​​WhereWords

Steve the VP Client Services moderates

List Review Sessions to reprise research

& craft rationale for the consideration set;

brokers the conversation to agree a name

4

8

Brand Name Team

Steve the Director of Strategic Planning 

handles market research, conducts audits, 

transforms data into insights; writes one 

hell of a Naming Creative Brief Worksheet

7

Steve the Legal Director screens for trademark availability & conducts TLD due diligence

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